8/23/2023 0 Comments Max maraThere is a sea of ideas out there, which is overwhelming. It’s so fast that something is over before it’s even really happened. “You can’t even talk about fashion anymore,” says Ian Griffiths, Max Mara’s creative director, “because it doesn’t exist. It isn’t necessary to buy a new coat every season because the design and the fabrication hold up the coat will live in your closet for decades. While most brands strive to froth their customers up to buy their latest It bag or dress every six months, Max Mara has instead focused on subtle variations on classic wardrobe pieces with a commitment to quality. In a fashion world dominated by sputtering trends and dizzying change, women find something respectful in Max Mara’s philosophy. But increasingly, its steadfast commitment to understatement, to putting the woman before the clothes, feels like something singular, even radical. Max Mara has long been considered appropriate clothing for occasions that demand a bit of gravitas-like Jolie’s United Nations visits, or Markle’s royal appearances, or Pelosi’s showdown with Trump. Still, like the rest of Max Mara’s clothes, they are discreet, a kind of anonymous armor. Insider status symbol, the wool and cashmere ones, in resolutely simple wrap shapes or sumptuous double-breasted cuts, are often compared to the Hermès Kelly bag or the Burberry trench coat because of how they serve as an emblem for the brand. Max Mara’s clothes imbue their wearer with a feeling of security, of confidence in her own power, a magic trick most directly associated with those aforementioned coats. ![]() The brand does not build a world and invite you to participate in its fantasies it sees the world that its woman-well-off, well-heeled, and well-positioned-lives in and designs for her reality. You won’t spot the Max Mara logo anywhere but the tag of a garment. You will never see a Max Mara collection that’s in conversation with what’s happening at Gucci, Prada, or other luxury brands that inspire biannual changes in sleeves, hem lengths, and color palettes. These are clothes designed to empower and also recede behind the wearer in their crisp correctness, to ensure her image won’t be cluttered by any competing message from a fashion designer.Īnd this is the kind of clothing Max Mara makes. ![]() And when Nancy Pelosi, soon to be the Speaker of the House, exited a contentious meeting at the White House with then-president Donald Trump in 2018, she was cocooned in a sleek red funnel-neck coat that gained viral acclaim as the “fire coat.” When Meghan Markle’s celebrity shifted from soundstage to world stage, she relied on an assortment of unfussy button-up silk blouses and mouthwateringly soft outerwear. As Angelina Jolie evolved her image to include humanitarian work as well as her acting, she made Max Mara’s pencil skirts and wrap coats staples of her wardrobe. In a world of mixed messages, the Italian brand Max Mara is uniquely synonymous with power.
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